What Is A Brookie and Why Is It So Popular?

This deliciously indulgent dessert combines the best of both worlds—a fudgy brownie and a chewy cookie. But why has it become such a sensation among dessert lovers? In this article, we’ll dive into the magic behind brookies and explore what makes them so irresistible.

What is a Brookie?

We get asked all the time in our gourmet gift shops, what is a Brookie Cookie? We say it’s our best selling cookie! A Brookie Cookie is a delicious hybrid dessert that combines gooey brownies and cookies, typically featuring a layer of brownie batter mashed together with cookie dough. We make our Brookie Cookies with a chocolate chip cookie dough base for double the chocolate fun! This now popular combination of Brownie and Chocolate Chip Cookie dough results in a rich, fudgy brownie base mashed up with a chewy and sweet gourmet chocolate chip cookie.

Popularity of Brookies

The Brookie Cookie trend gained popularity due to its indulgent nature and the best of both worlds appeal. It’s unique look and taste caters to those who love both brownies and cookies, offering a gooey chocolate dessert that can be shared or enjoyed individually. Social media, particularly platforms like Instagram and TikTok, helped propel its popularity, as visually appealing desserts often go viral.  

Origin of the Trend

While the exact origin of the Brookie Cookie trend is unclear, it likely emerged in the early 2010’s as home bakers began experimenting with combining different dessert recipes. Its rise can be attributed to the growing trend of “mashup” foods, where classic dishes are creatively reimagined. The desert portion of this trend really took off with cookies that graphically looked appealing on social media and other online platforms. Some food mashups just don’t work. Desert Mashups work best because sweet ingredients pair well together typically better than savory ingredients.  

What makes the Brookie so popular?

What makes our MalibuGift Brookie Cookies so popular is of course its taste! But, the graphic look of a mashed up Brownie and Chocolate Chip Cookie is terrific and photographs so well that it makes a great subject for a Reel or Instagram post. Each cookie looks individualized because of its handmade baking style. These individualized or customized cookies are honestly simple to make and have a terrific graphic element to them with the contrasting brownie and cookie colors.  

How to Make a Brookie at Home

This is a simple recipe and perfect for Holiday Gifting or any special occasion! These cookies make any Holiday table “pop”! 

How to Make a Brookie

Here’s a simple recipe for making brookies:

Ingredients

• Brownie Layer:
  • 1/2 cup (1 stick) butter
  • 1 cup sugar
  • 2 large eggs
  • 1 teaspoon vanilla extract
  • 1/3 cup cocoa powder
  • 1/2 cup flour
  • 1/4 teaspoon salt
  • 1/4 teaspoon baking powder
• Cookie Layer:
  • 1/2 cup (1 stick) butter, softened
  • 1/2 cup sugar
  • 1/2 cup brown sugar
  • 1 large egg
  • 1 teaspoon vanilla extract
  • 1 1/4 cups flour
  • 1/2 teaspoon baking soda
  • 1/4 teaspoon salt
  • 1 cup chocolate chips

Baking Instructions

1. Preheat the oven to 350°F (175°C). Pull out your best cookie baking sheet pan
2. Make the brownie batter: Melt the butter and mix in sugar, eggs, and vanilla. Stir in cocoa, flour, salt, and baking powder until combined. Place dough in the refrigerator for 30 mins. 
3. Make the cookie layer: In a separate bowl, cream together butter, sugar, and brown sugar. Add the egg and vanilla, mixing well. In another bowl, whisk together flour, baking soda, and salt. Gradually add to the wet mixture, then fold in chocolate chips.
4. Roll the cookie dough into 2 oz balls: Place 12 balls on your cookie sheet.  
5. Pull out your chilled Brownie dough: Cut 1 in thick chunks of dough.
6. Shape your Brownie dough:  into a shell type shape and place on the outside of your cookie ball.  Smooth the edges.
7. Bake for 12-14 minutes, or until the cookie edges and cookie top are golden brown. 
8. Cool and enjoy or gift!  

We haven’t figured out how to create the best tasting sugar free Brookie Cookie just yet. But, if you’re shopping for sugar free gifting options, check out our gourmet sugar free gifting choices at MalibuGift.com 

FAQ

Where can you get the best brookie cookie?

MalibuGift of course but if not then, from your own kitchen.  

What ratio of brownie to cookie makes for the perfect brookie?

 A ratio of ¾ Chocolate Chip Cookie and ¼ Brownie.

Can you make brookies sugar and gluten free?

Yes, you can. However, we don’t. Our demand for the our Original Brookie Cookie is too high to chase any other option to sell.

Are brookies better warm or cold?

We like to warm our Brookie Cookies at 400 degrees for 3 mins before eating.  

Can you make brookies with other types of cookies besides chocolate chip?

Yes, of course you can make with other cookies.  But why would you?

What is the difference between a blondie and a brookie?

A blondie is a completely different cookie and taste. We like mashed up cookie ideas. A blondie doesn’t include a mashing of sweet ingredients.